Conspire for Good | Insight, Strategy, Coaching & AI for Mission-Driven Leaders

Services

Three ways we conspire with you.

Research to see clearly, strategy to choose well, and coaching to lead through it. AI runs through all three.

01

Insight

Research that shows what's really happening in your organization, your field, and the stories being told about both.

Research
Media narrative analysis
360 leadership assessments
AI-assisted research & synthesis

02

Strategy

Plans and positioning built on a clear read of the landscape, so your team knows where it's going and why.

Strategic planning
Organizational development
Organizational positioning
AI adoption strategy & workflows

03

Coaching

One-on-one partnership for senior leaders navigating growth, change, and the weight of the role.

Executive coaching
Leadership development
Strategic partnership
AI onboarding for leaders

Explore executive coaching

AI, applied

Put AI to work for good.

AI is changing how organizations research, plan, and operate. We help leaders and teams adopt it with confidence and good judgment, and we use it throughout our own practice, from 360 assessments to strategy work.

01

Onboarding leaders & teams

Practical, hands-on introductions to AI for executives, staff, and boards. People leave with real skills, a clear sense of where AI helps and where it doesn't, and guidelines that fit your values.

02

Custom AI workflows

We design and build AI workflows around the way your team already works: research and synthesis, reporting, knowledge bases, intake, and working prototypes of new tools.

03

AI across the work

We put AI tools to work on strategy, operations, and implementation, so analysis goes deeper, planning moves faster, and good ideas actually get done.

Talk about AI for your team

Benjamin Canyon Gass, arms crossed and smiling, in front of tropical greenery — **Benjamin Canyon Gass**Founder & President

Executive coaching

Leadership comes with distinct challenges.

Whether aligning teams, driving strategic growth, or navigating organizational change, leaders face critical decisions that demand both clarity and confidence. Benjamin partners with senior leaders to navigate these challenges and create meaningful, lasting impact.

Having conducted 360 leadership assessments for dozens of CEOs, he understands the unique needs of senior leaders and the complex dynamics in which they operate.

Strategic leadership
Personal development
Organizational effectiveness

Explore coaching Book a free 15-minute call

Testimonials

In their words.

Working with Ben over many years — from strategic planning, program design and organizational change management to content production and narrative impact research — has delivered incredible results for The Solutions Project and for my leadership. Ben is a trusted thought-partner, expert strategist, and effective implementer that offers his coaching clients a unique combination of creativity, accountability, and follow-through support. I offer my utmost recommendation of Ben.

Sarah Shanley HopeFounding Executive Director, The Solutions Project
Benjamin's deep empathy and insight into human behavior make him an exceptional coach. He has a gift for asking the right questions and holding space for meaningful conversations, which helped me navigate a particularly challenging transition in my organization. Thanks to Benjamin, I now lead with greater confidence and emotional intelligence, even in the most complex situations.

Ethan KnightFounder, Gap Year Association
Working with Ben has been a transformative experience for my career and personal growth. He has guided me as a leader toward actionable strategies that drive real change. Since working with him, I've gained clarity in decision-making, improved team dynamics, and developed an authentic and effective leadership style. I highly recommend Ben to any executive or professional looking to unlock their full potential.

Michele GiordanoExecutive Director, SAGEVenture
Benjamin played an indispensable role in our organization's evolution. He helped us navigate a rapidly changing eco-system by connecting dots in novel ways and opening doors to unexpected opportunities. He emboldened us to step outside comfortable parameters and think more creatively about high impact solutions. We emerged from this collaboration refreshed, focused, and confident.

Jon StoutCo-Founder, Free Speech TV

Clients

Who we've conspired with.

Foundations, nonprofits, companies, investors, public agencies, and global institutions, from UNICEF and the Inter-American Development Bank to the Ford and Walton Family Foundations.

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^{‡, in partnership with Phoenix Global Impact}
^{*, in partnership with Collectively}
^{*, in partnership with Collectively}
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With Collectively With Spitfire Strategies With Phoenix Global Impact

Expanded client list

Organizations we've worked with, by sector.

Advocacy & Civic Engagement

Advancement Project^{†, in partnership with Spitfire Strategies}
Advocates for Children of New Jersey^{†, in partnership with Spitfire Strategies}
AFL-CIO^{†, in partnership with Spitfire Strategies}
Avaaz
Birth to Five Policy Alliance^{†, in partnership with Spitfire Strategies}
Campaign for the Fair Sentencing of Youth^{†, in partnership with Spitfire Strategies}
Community Change
Down Home North Carolina^{*, in partnership with Collectively}
Economic Policy Institute
Education Law Center^{†, in partnership with Spitfire Strategies}
Interfaith Prison Ministry for Women
Leadership Conference on Civil and Human Rights^{†, in partnership with Spitfire Strategies}
LocalVote.us
Media Democracy Fund^{†, in partnership with Spitfire Strategies}
MediaJustice^{†, in partnership with Spitfire Strategies}
MoveOn
NAACP
National Coalition to Abolish the Death Penalty^{†, in partnership with Spitfire Strategies}
Protect Democracy
SEIU
Smart Growth America^{†, in partnership with Spitfire Strategies}
UnidosUS^{†, in partnership with Spitfire Strategies}

Climate & Conservation

Audubon Society^{†, in partnership with Spitfire Strategies}
Clean Coalition^{†, in partnership with Spitfire Strategies}
The Conservation Fund^{†, in partnership with Spitfire Strategies}
DivestInvest^{‡, in partnership with Phoenix Global Impact}
Environmental Defense Fund^{†, in partnership with Spitfire Strategies}
Georgia Organics^{†, in partnership with Spitfire Strategies}
Gulf Future Coalition^{†, in partnership with Spitfire Strategies}
Joint Ocean Commission Initiative^{†, in partnership with Spitfire Strategies}
National Wildlife Federation^{†, in partnership with Spitfire Strategies}
The Nature Conservancy^{†, in partnership with Spitfire Strategies}
Ocean Conservancy^{†, in partnership with Spitfire Strategies}
Open Space Institute^{*, in partnership with Collectively}
The Solutions Project
Student Conservation Association^{†, in partnership with Spitfire Strategies}
Ventana Wildlife Society^{†, in partnership with Spitfire Strategies}
Western Conservation Foundation^{†, in partnership with Spitfire Strategies}

Food, Nutrition & Health

Alive & Thrive
Child Nutrition Initiative^{†, in partnership with Spitfire Strategies}
City Harvest^{†, in partnership with Spitfire Strategies}

Media

Free Speech TV

Foundations & Philanthropy

Common Era
Ford Foundation^{†, in partnership with Spitfire Strategies}
Growald Climate Fund
Hitachi Foundation^{†, in partnership with Spitfire Strategies}
James Irvine Foundation^{†, in partnership with Spitfire Strategies}
Moore Foundation^{†, in partnership with Spitfire Strategies}
Noyce Foundation^{†, in partnership with Spitfire Strategies}
Packard Foundation^{†, in partnership with Spitfire Strategies}
Schott Foundation^{†, in partnership with Spitfire Strategies}
Telluride Venture Accelerator^{†, in partnership with Spitfire Strategies}
Walton Family Foundation^{†, in partnership with Spitfire Strategies}
Waverley Street Foundation

Museums & Science Centers

Boston Children's Museum^{†, in partnership with Spitfire Strategies}
Miami Science Museum^{†, in partnership with Spitfire Strategies}
Montshire Museum of Science^{†, in partnership with Spitfire Strategies}
NEMO Science Museum^{†, in partnership with Spitfire Strategies}
Smithsonian National Museum of Natural History^{†, in partnership with Spitfire Strategies}
Teknikens Hus^{†, in partnership with Spitfire Strategies}

Technology

Insight Timer
Parent Lab
Wilder World

Impact Investing & Ventures

Blue Haven Initiative
Calvert Investments
Illumen Capital
Impact Experience
Terramera
Unreasonable Group

Leadership & Training

Gap Year Association
InPartnership
The Management Center
Partners for Youth Empowerment
Social Transformation Project
William Ury

Global & International

Cordoba Initiative^{†, in partnership with Spitfire Strategies}
Inter-American Development Bank
Oxfam^{†, in partnership with Spitfire Strategies}
UNICEF

Public Sector

New York City Criminal Justice Agency^{*, in partnership with Collectively}

Team

Your co·conspirators

We work behind the scenes with the people and organizations making the world better.

Benjamin Canyon GassFounder & President
Nour TohméLead Designer

Read bio

Nour Tohmé is a Lebanese-French multi-disciplinary artist and experiential designer. Her art focuses on feminine wisdom, ecological storytelling and regenerative mysticism. Her artistic inquiry revolves around artivism, an exploration of art as an educational tool that can inspire reflection, connection, kinship and ecological consciousness, while celebrating diversity and beauty. Through her art, she wishes to amplify feminine intelligence and eco-spirituality, using immersive art, trans-media storytelling, and experiential learning.

nourtohme.com
Leila TaloreProject Manager
Brenton ZolaConsultant
Robert GassAdvisor
XenaChief of Going for Walks